Project Description

Niftrik Bloemen & Planten

Niftrik Bloemen & Planten takes care of the delivery, the right assortment and a surprising presentation of the flower department of various supermarkets. Thanks to years of experience and expertise, every flower department looks well-maintained down to the last detail.

With great pleasure Designstar has made the grower labels for Niftrik Bloemen & Planten, which ensures uniformity and recognisability in the supermarkets. A label has been chosen with the logo of Niftrik Bloemen & Planten and the pay-off: Pure Ambacht.

Niftrik Bloemen & Planten, in consultation with Designstar, has chosen to print the labels on PLM BIO material. This material is biodegradable and ecologically responsible, which results in a sustainable and natural look of the labels. The lower part of the label has a tear-off edge on which the price sticker can be pasted on. This makes it easy for the consumer to remove the price cleanly. This is especially nice if the consumer is going to give the flowers or plant as a gift.

The design phase went very smoothly due to clear communication between Designstar and Niftrik Bloemen & Planten. At the beginning, Designstar presented five concepts, which resulted in two designs. In the end, we chose the label with a luxurious appearance, in which the Niftrik logo stands out.

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