Project Description

New fruit label line Vergeldt & Bouten

This spring Designstar was asked by Vergeldt & Bouten nurseries BV to renew the label line for the entire fruit assortment. The central assignment was to make the entire line unambiguous, fresh and tasteful. These key words have been the starting points for the new design.

The fruit is ‘detached’ and placed centrally on the label. Each product group is linked to a specific color that comes back in the heart. The fresh colors in combination with the centrally placed fruit on a white background ensure a clear, consistent and uniform concept. The image that is realized with this creates a sleek and atmospheric image on the shelf. The fruit trees of Vergeldt & Bouten are also grown ECO-friendly which is clearly communicated on the renewed label.

We are proud of the final result and have worked with passion to make this possible. Passion that certainly fits Vergeldt & Bouten. Every day they work hard to deliver a good and healthy product with a consistently high quality.

For more information about the company and the products of Vergeldt & Bouten, please refer to the link below.