Project Description

Unique and very consumer-oriented concept

Designstar has been requested by Koetsier Vaste Planten to develop a well-thought concept for their perennials.

A conscious choice for an (increasingly) greener garden is the current trend. Consumers are slowly replacing more and more tiles for grass or a beautiful border. This is of course good news for nature, but also for our sector. Stumbling point is the low plant knowledge of the average consumer.

A lot of information can be taken from the label, but the best combination with other plants in the garden is usually not on this. Koetsier Vaste Planten came to us with the wish to change this.

We started with this request and have developed a sophisticated concept. The consumer scans the QR code of the label, after which the website shows which types of perennial plants are best combined. With these information even people without green fingers can easily create a beautiful border!

In addition to the line with insert labels, Designstar has also designed and built the matching website. The result is a complete concept that not only gives extra information to the consumer, but also encourages higher sales.

Rob Koetsier: “This complete concept easily inspires and advises consumers. We are very happy with it! ”

Are you also interested in a well-considered concept? Designstar is happy to think along with you. Make an appointment with one of our account managers. They are happy to discuss the options with you without obligation.