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We prefer to receive your images in a resolution as high as possible. Images with a file format size <300kb are not fit for print. When the file format size >1MB it’s assumed to be fit for print.

To achieve the best final outcome it’s important that the used image haves the best possible DPI and a minimal resolution of 1000×1000 pixels. We prefer to work with images of 150 – 300 DPI.

Images with a DPI between 135-150 can be used when modified. We advise against images with a DPI less than 135.

The underneath mentioned DPI-values can used:
72 DPI     Websites
150 DPI   newspapers
200 DPI  Printing
300 DPI  Press

We apply the CMYK color profile in all our displays. For single and specific cases it’s possible to make use of the fixed/preset PMS-color.

Images built in RGB need to be converted into CMYK format to make them suitable for print. Because the RGB spectrum differs from the CMYK spectrum you’ll see a different result on your screen (RGB) than the final result on print (CMYK).

Because we want to reduce color shift and conversion errors, we prefer to receive files in a CMYK built. This is why we use the standard predefined CMYK color profile ‘Coated FOGRA27 (ISO 12647-2.2004)’, which is downloadable using the following link:

To get a good PDF-Export, with the correct standards to be used in our Adobe Designprogramm you can use the next PDF-preset:

It’s necessary to consult with our Accountmanager/Office Staff member if you want to use PMS colours (spot colours).

Elements for lay-out can be provided with overprint, in which overlapping areas of color are combined (or mixed). The (incorrect) use of overprint may give unexpected results in printing. The color of de used surface will have influence on the final overlying color.

Overprint is also used to provide the layout with a specific finish, such as varnish or a punching form. For this purpose, layout elements are provided with a specific spot color, which is placed on overprint. These colors will not be printed, but will apply as an indication for the printer or finisher.

To prevent unexpected results we advise you to reduce overprint to a minimum. All layout elements which must be printed should not be placed in overprint.

Ink coverage is the total percentage of mixed CMYK colors at a specific location in printing.

Example:
Black can be built from one color (only black)(100%) or from the 4 colors (CMYK) (4 x 100% = 400%).

Avoid using more than one color channel for Black Text (100% K only reduces the likelihood of misregistration, which results from aligning multiple plates with fine details).

Use a Rich Black (100% Black (K) and 40% Cyan OR 100% Black (K) and 40% Magenta) for areas above 2cm squared in size to avoid banding as single colour blacks can appear washed out when printed across large areas.

In the case of high ink coverage, solid surfaces (large filled areas of color / black) in particular will decompose and not dry properly. The ink coverage depends on the type of printing and is bound to different maximums.

We use a maximum ink coverage of 240% for printing to reduce the likelihood of set-off, which is when ink transfers from one side to the other during guillotining.

Supplied printed matter with a special shape must be provided with a contour line, also called die-cut shape. This shape will be used for the final production of the print.

We prefer to receive this die-line with the following specifications:
Line: 35pt | Spot-Color name: ‘Stans’ | 100% magenta | Line set to overprint

We prefer to receive printed matter with bleed (safety margin). In this case, the layout runs outside the outer shape, so that no white edges can occur at the edges of the product / printed matter during production.
We use a standard 2mm bleed.

The use of crop marks is not strictly necessary. Crop marks should be placed outside the bleed (2mm).

Formatting elements of interest such as texts and images / icons should be positioned at least 5 mm from the edge of the layout (safety margin).