Concepts

Concepts

Experience, seduction, efficiency, cooperation in the chain, cost reduction, storytelling, marketing mix, range policy, promotion, pricing policy, impulse purchase, point of sales, shelf management…

What exactly is a sales concept? Designstar believes a sales concept is a carefully thought out overarching plan with which you successfully market your product by responding to the needs of the consumer. Designstar has considerable expertise in terms of sales concepts for the floriculture sector. We’d be delighted to consult with you on a strategy that will help you reach your target group with success.

Strong Branding

Strong Branding

To stand out from other brands, it’s important to be distinctive. Strong branding is the way to achieve this. It involves aspects such as the appearance of your brand, the feeling it evokes in your target group, and the image it generates. Designstar enjoys sharing thoughts and brainstorming, so that together we can define your goals and brand identity. We leverage branding photography and our image bank to maintain a consistent and recognisable identity across all communication channels, including your website, plant labels, pot covers, and promotional materials.

“Image and colour are absolutely essential in our view; they have to be exactly right. Designstar knows better than anyone how to deal with this requirement, and have given our labels a uniform and recognisable appearance.”

Marco Schrijver, Arie Bouman Garden Plants

House-styles

House-styles

An organisation’s house style, encompassing elements such as the logo, colour scheme, and font, serves as its distinctive calling card. . For this reason, it’s important that your target group recognises your house style, and it’s immediately clear what you stand for and what you do. A good house style is characterised by its unique appearance and distinctiveness. Designstar will gladly create a suitable house style for you based on your corporate identity.

Flags

Flags

Looking for attractive flags so that customers can see your organisation from a distance? We work alongside you to make sure that your flags match your house style and your organisation is recognisable. We prefer to generate multiple designs, so that together we can decide on the best solution.

Signing

Signing

Signage is a great way to stand out. It’s the typical visual communication you encounter on the street, at trade fairs, and in and around office buildings.

Contact Designstar for a suitable creation based on your wishes.

Signage

Signage

Signage boards are physical boards used to convey a message, such as direction signs which indicate the direction to take. These signs can be found at the entrance of a business building, where they provide new visitors with useful information. If you want to highlight a new product, or stand out from the crowd, Signage boards can also be used as a marketing tool.

Stands

Stands

In consultation, we can design unique striking designs for exhibition stands based on your corporate identity. Designstar creates appealing stands that are suitable for your intended target group.

Texts

Texts

Do you want your organisation’s core message written down in a way that is clear and appealing? Designstar writes catchy copy for websites, leaflets, brochures and posters.

Plant Collect

Last spring fair, Plant Collect introduced a revolutionary new POS concept: the Einstein-based Professor Plantstein from Plantbeeb. The aim of this cheerful concept is mainly to bring peace and unity to the shop floor and to inform consumers at a glance about the characteristics of...